Willet Partners is an executive search and talent advisory firm based in Singapore. With a focus on industrial, consumer, healthcare & life sciences, technology & digital, and corporate functions, Willet brings a fresh, human-centric approach to leadership hiring. Their model blends deep industry insight with sincere partnership, redefining standards in executive recruitment across Asia.

Our role was to craft a brand identity that captures this dual character: one of confidence and clarity, yet warm, accessible, and personal.

Willet Partners

Brand Identity
Art Direction
Logo Design
Brand Guide
Colour Scheme
Marketing Collateral
Website Design

At the heart of the identity is a stylised "W" inspired by the silhouette of the Willet bird, symbolising elevated perspective, agility, and grace. The form is structured and open, reflecting both stability and forward motion. It serves as both a literal and conceptual bridge between Willet’s name and their vision for talent discovery.

Paired with a contemporary wordmark, the logo system is designed to scale across platforms—from digital profiles to corporate decks. The modular layout supports multiple lockups, ensuring flexibility without compromising recognition.

Willet’s primary brand colour, Ultramarine Blue, signals trust, clarity, and modernity. It's supported by a sophisticated palette of Hexachrome Black, Pure White, and accents of Light Grey and Blue Charcoal, giving the brand a confident yet understated tone.

The final identity for Willet Partners presents a modern, thoughtful, and scalable brand world. It positions the firm as both a strategic advisor and a human-first partner in talent, delivering a lasting impression across industries and markets.

A brand as refined and focused as the leaders it helps to discover.