Willet Partners, an executive search firm, approached us with a vision to establish a strong, refined brand identity that reflects their expertise in connecting talent with opportunity. Our task was to create a brand that would resonate with high-level executives and organizations while setting Willet Partners apart in the competitive landscape of executive recruitment.

For Willet Partners, we crafted a comprehensive brand identity that embodies their values and professionalism. The process began with a distinctive logo design that integrates the wings of a Willet bird into the "W," symbolizing precision and agility. This is complemented by a bold blue color palette to evoke trust and confidence, making the brand both memorable and authoritative in its market positioning.