An aesthetic clinic based in Singapore, sought a brand identity that would reflect purity, elegance, and sophistication, aligning with their commitment to delivering refined and luxurious skincare services and products. Inspired by the simplicity and beauty of the lily flower, the logo design integrates the graceful curves of the flower into the letter "I," symbolising both the clinic’s gentle touch and its dedication to natural beauty. The overall brand aesthetic uses a clean, minimalistic approach with soft tones, creating a serene and welcoming feel that embodies the clinic’s vision of enhancing beauty in a natural, holistic manner. This identity helps White Clinic stand out in the competitive aesthetic market, reinforcing its message of purity and professionalism.