Located in the Pullman Hotel Mandalay, The Jade Cask Whisky & Cigar Lounge is a luxurious space dedicated to connoisseurs of rare and unique whiskies from around the globe. The brand identity centres around sophistication and timeless allure, represented by its emblematic logo that merges the initials "TJC" into an elegant icon. The deep green colour evokes the precious stone jade, while the gold symbolises the richness of whisky, aligning with the brand’s heritage and quality. Reflecting its commitment to refinement, The Jade Cask even crafted its own single malt, embodying the philosophy that the journey for the perfect dram is endless.
The Jade Cask
Brand Identity
Art Direction
Logo Design
Brand Guide
Colour Scheme
Marketing Collateral
Website Design