Client: An identity to be different from those on the financial industry. One that is reliable, dependable and strong.

Approach: To make this as personal as possible. Nothing more personal than using his name itself.
Leong (Chinese: 梁) is a Chinese surname common in Taiwan and southern China. Meaning "a bridge".

A Bridge formed by his initials - beyond being strong, durable and reliable for it's functionality, it represents crossing or moving from one phase of life, activity or emphasis to another. It also represents a connection or link between self, opportunity and other people.